I rewrite and design high-converting email sequences for e-commerce brands, SaaS tools, and subscription businesses — using copywriting, sequencing logic, and proven strategy.
Stop leaving money on the table with generic, robotic emails. I use proven psychological frameworks to write copy that sounds human, builds trust, and drives clicks.
Get a free 5-minute video audit
Enter your email and website, and I'll record a custom 5-minute video teardown of your current sequence — no strings attached.
Email Makeover
Before → AfterBefore
Subject
You forgot something
Hi [Name], you left items in your cart. Complete your purchase today.
Click here to buy now
After
Subject
Your [Product] is going fast 👀
Hey [First Name], you know that feeling when something sells out right before you buy?
Grab yours before it's gone →
Grade 5
Reading level
9:1
You vs. We ratio
1 CTA
Per email, always
The Fix
"One psychological trigger. One clear action. No fluff."
Writing high-converting sequences for platforms like
My core copywriting principles
Writing at a 5th-grade reading level so your emails are effortlessly scannable on mobile.
Focusing on "You" over "We". Your customers care about their problems, not your brand.
Cutting corporate jargon. Every sentence earns the right to be read.
One email, one job. Removing decision fatigue with a clear, singular call to action.
What I do
I don't write email blasts. I design intentional sequences — each email engineered to do one job exceptionally well.
Map out the full sequence: timing, trigger conditions, and fallback paths. Know exactly what to send, to whom, and when — before writing a single word.
Rewrite every email from scratch using proven psychological frameworks — curiosity gaps, social proof, scarcity, and direct response techniques that don't feel like marketing.
Map out timing, trigger logic, and A/B subject line variants — so every email does one job, reaches the right person, and lands at the right moment.
Expert teardowns
DTC Apparel Brand · E-commerce · 3-email sequence
A spec teardown of a DTC apparel brand's abandoned cart flow — rewritten from a single generic reminder into a 3-part sequence built on curiosity, social proof, and scarcity.
Grade
Readability Grade
1
"We" vs. "You" Ratio
85
Word Count
B2B SaaS — Productivity Tool · Software / SaaS · 4-email sequence
A spec teardown of a B2B productivity tool's onboarding flow — rebuilt from a wall of feature bullets into a 4-email sequence designed around quick wins, social proof, and a single activation moment.
Grade
Readability Grade
2
"We" vs. "You" Ratio
95
Word Count
Subscription Box Brand · Subscription E-commerce · 3-email sequence
A spec teardown of a subscription box brand's winback flow — rewritten from a generic "we miss you" blast into a 3-part empathy-driven sequence built on acknowledgement, FOMO, and a time-limited comeback offer.
Grade
Readability Grade
1
"We" vs. "You" Ratio
75
Word Count
Expert insights
In this teardown, I focused on making the reader feel the cost of leaving their items behind. By shifting the tone from 'we miss you' to 'your items are waiting,' we reduce the friction of the second checkout attempt.
For SaaS products, users drop off if they don't see value in the first few minutes. My rewrite focused on creating a single, clear 'activation moment' in Email 1 to ensure the user opens the app and starts their trial immediately.
Winback emails often fail because they sound desperate. I restructured this flow to use curiosity-driven subject lines that practically force an open, followed by a time-limited offer to drive an immediate decision.
Pricing
Two tiers: Starter (Writing) for a full copy rewrite delivered as a clean Google Doc, or Growth (Designing) with coded HTML emails ready to plug directly into your ESP — plus a strategy walkthrough.
Free video audit
Enter your email and I'll record a custom video breakdown of one email from your sequence — subject line, body copy, CTA, and structure. No pitch, no obligation.
I'll reply within 2 business days with your personal video audit.